FreeWill is a powerful platform for online estate planning for Baby Boomers, with a particular focus on charitable giving. FreeWill provides free, warm, and intuitive online estate planning tools that help people easily do their estate planning. These tools contain research-driven methods to increase charitable giving, and bequests and six times higher on FreeWill compared to other estate planning methods. FreeWill partners with nonprofit partners who distribute the tools to their own supporters.